Betting product of Altenar enhanced through integration of Slice Markets feature
Altenar, a leading software and solutions provider in the gaming industry, has announced the addition of a new feature to its award-winning sportsbook: Slice Markets. This innovative technology has been agreed upon for delivery to Gamblr Gaming, a crypto-first sportsbook operator.
The Slice Markets feature enables sportsbook operators to create filtered, segmented versions of existing betting markets. This means that operators can selectively display or exclude certain betting lines, offering end users a more focused, streamlined, and personalized set of betting options tailored to their preferences and betting styles.
For partners (operators), this adds significant flexibility and control to deliver a unique, intuitive, and relevant betting product. By quickly guiding bettors towards wagers that fit their historical behavior or preferences, the curated market approach improves the user experience, reduces clutter, and boosts engagement, loyalty, and retention rates in a highly competitive market.
Dinos Doxiadis, Altenar's Director of Product - Sportsbook and Data, expressed his excitement about the new feature. He stated that the Slice Markets feature will help bettors engage faster and in a more meaningful way with their preferred markets.
Gamblr Gaming has tapped into Altenar's innovative sportsbook solution, bolstering the experience it provides to its player base. Altenar's commitment to helping build high-performance sportsbook solutions is further demonstrated with the addition of the Slice Markets feature.
The Slice Markets feature also enables Altenar's partner operators to deliver new betting experiences. By offering a selection of relevant, preferred bets to sports bettors, seamless access to these personalized markets is ensured. Operators can even offer a customized view that is based on each player's preferences and betting style, creating a more personalized and streamlined experience for the end user.
Doxiadis will be attending SBC Summit 2025 in Lisbon this September to discuss the benefits and possibilities of the Slice Markets feature in further detail. The event, scheduled between September 16 and 18, is expected to attract important gaming industry companies.
In summary, Altenar’s Slice Markets functionality empowers operators to enhance the precision and personalization of sportsbook offerings, enabling a more tailored, player-focused interaction that benefits both end users and operators through improved engagement and differentiation. The feature is set to revolutionize the sports betting landscape by offering a more targeted and engaging experience for bettors.
Sports betting operators can now deliver unique, intuitive, and relevant betting products through Altenar's innovative Slice Markets feature, demonstrating the company's commitment to the gaming industry. This technology allows operators to create filtered, segmented betting markets tailored to users' preferences, improving the user experience, reducing clutter, and boosting engagement. Altenar's Slice Markets feature, combined with advances in technology, has the potential to revolutionize the sports betting sector, offering a more targeted and engaging experience for bettors.
