Beauty Tech Group Floats on LSE, Raises £29m Despite Challenging IPO Market
Beauty Tech Group, the owner of at-home skincare device brands like Sally Beauty and Ulta Beauty, has listed on the London Stock Exchange with an IPO that raised £29m. This comes at a challenging time for London's IPO market, which has seen low fundraising levels and a decline in global rankings.
Beauty Tech Group's IPO totalled around £106m, including shares sold by existing backers. The company's sales in the first half of 2025 rose 27 per cent to £55m, with products sold in over 90 countries. Beauty Tech Group develops and distributes devices like LED light therapy masks and laser hair-removal tools through retailers including Harrods, Four Seasons, and Goop. The company's IPO was priced at 271p per share, valuing the company at around £300m. On its first day of trading, Beauty Tech Group's shares rose more than four per cent to around 285p. In 2024, the company's revenues reached £101m, with adjusted earnings of almost £23m. Beauty Tech Group's products have been used by celebrities like Kim Kardashian and Serena Williams, and featured in Netflix's Emily in Paris.
Beauty Tech Group's successful IPO has left the company debt-free and provided working capital for growth. Despite the challenging IPO market in London, the company's strong sales and celebrity endorsements have contributed to a positive start on the stock exchange.
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