Azerion and Adsquare strengthen their international collaboration, broadening the scope of their joint partnership.
Azerion and Adsquare Expand Partnership for Global Omnichannel Solution
In a significant move, Azerion and Adsquare have expanded their strategic partnership to offer brands a comprehensive global omnichannel solution. This collaboration aims to build one of the most comprehensive data ecosystems in the industry.
Through this partnership, brands can now access high-quality, location-based, and behavioural audience segments globally. Adsquare's data solutions are now fully integrated into the Azerion Data Marketplace, providing advertisers with premium standards of audience targeting, real-time insights, and holistic measurement across all channels.
The partnership extends to several new European countries, although the exact number is not specified, and key markets including Latin America, the Middle East, the United States, and these new European countries. This integration is a key milestone in Azerion's continued commitment to enrich its marketplace with a growing number of high-quality data partners.
Maria Botelho, VP global partnerships at Adsquare, stated, "The expanded partnership with Azerion ensures location intelligence becomes a core driver of performance everywhere."
The partnership offers actionable insights to optimise campaigns in real-time and drive measurable outcomes. Advertisers can now leverage omnichannel measurement solutions, including digital out-of-home (DOOH), mobile, and audio.
Moreover, the partnership provides cross-channel measurement including footfall, exposure, and impact - across DOOH, mobile, and audio. This means that brands can plan, buy, and validate campaigns with confidence at scale.
The collaboration enables advertisers to access comprehensive audience data segments across all these regions. This ensures that advertisers receive the same level of precision, transparency, and effectiveness in targeting and measurement, regardless of geography or channel.
In conclusion, the partnership between Azerion and Adsquare is set to revolutionise the advertising industry by offering a comprehensive global omnichannel solution. Brands, regardless of their location, can now benefit from this innovative data-driven approach to audience targeting and measurement.
