Azerion and Adsquare broaden their international alliance
In a significant move, Azerion, a leading digital solutions provider, and Adsquare, a pioneer in location-based advertising technology, have announced an expansion of their strategic partnership. This collaboration empowers brands with richer insights and more precise targeting capabilities, regardless of their geographical location.
The partnership reflects a joint ambition to offer advertisers the same level of precision, transparency, and effectiveness in targeting and measurement, regardless of geography or channel. This expansion enables clients to access premium standards of audience targeting, real-time insights, and holistic measurement across all channels, globally.
With this integration, brands can now seamlessly activate data-driven campaigns across mobile, DOOH, and audio. Robust support for audience targeting, omnichannel measurement (DTS), and insights and attribution ensures a smooth and effective campaign execution.
The leaders announced for the partnership development into new key markets include Rafael Bomeny, CFO of ODATA (a subsidiary of Aligned Data Centers), and the executives from Swixx involved in their multiregional agreement with Lundbeck. Notable among them are Dr. Dezso Martha, COO of European Markets at Swixx, and Dr. Marek Vasicek, COO of International Markets/Expansion. Pascal Forget, Executive Regional General Manager LATAM, also plays a key role in the Latin American region.
Rafael Bomeny is associated with the sustainable data center expansion in Latin America, while the Swixx leadership is linked with expanding CNS therapy partnerships across multiple regions. This expansion is expected to further strengthen the platform's value proposition.
The integration of Adsquare's data solutions into the Azerion Data Marketplace aims to build one of the most comprehensive and versatile data ecosystems in the industry. Adsquare's global audience and measurement solutions are now fully integrated, offering comprehensive audience data segments across all these regions.
Maria Botelho, VP global partnerships at Adsquare, states that the expanded partnership ensures location intelligence becomes a core driver of performance everywhere. This partnership enables advertisers to access these advanced capabilities, benefiting from the same premium standards in Europe, the US, the Middle East, and Latin America.
In conclusion, the partnership between Azerion and Adsquare continues to grow, now encompassing a global omnichannel solution. This expansion is set to revolutionise the way brands approach audience targeting and measurement, offering a more precise, transparent, and effective solution, no matter the geography or channel.
