Auto manufacturers roll out personal EV incentive programs to ease financial burden on electric vehicle purchasers
UK Manufacturers and Electric Car Discounts: A Boost for Affordable EV Ownership
The electric vehicle (EV) market in the UK is seeing a surge with several manufacturers offering their own discounts, mirroring or supplementing the UK government's new Electric Car Grant (ECG). This move aims to make EV ownership more affordable and accelerate the adoption of electric vehicles.
The UK government's ECG, launched in July 2025, offers up to £3,750 off new zero-emission cars priced at or below £37,000. The scheme applies at the point of sale with no separate application needed from buyers, including lease customers. Eligibility depends on high manufacturing sustainability standards, with official qualifying models announced by 11 August 2025.
One of the manufacturers taking advantage of this opportunity is Alfa Romeo. The Italian automaker offers a £1,500 discount on the price of its Junior Elettrica compact SUV. The discount applies across all trim levels, dropping the starting price of the Pure model to £32,405.
Chinese brand Great Wall Motor (GWM) also joins the race by matching the government grant with its own £3,750 'Green Grant' on the entire GWM ORA 03 range. This move lowers the entry-level ORA 03 PURE to £21,245 OTR, making it the cheapest electric hatchback on sale in the UK. GWM UK offers immediate availability, competitive finance, and exceptional value on the Ora 03 range.
Leapmotor, another electric vehicle manufacturer, has cut prices by around 10% on all-electric models ahead of the government scheme launch. This move sees a £1,500 price reduction on the diminutive T03 city car, making it an attractive option for those looking for an affordable electric vehicle. The new list price of the Leapmotor T03 city car is £14,495.
MG Motor UK provides a £1,500 grant for private buyers on the MG4 EV and MG5 EV models starting immediately. MG has committed to work constructively with the Government to further increase the sale of EVs.
Hyundai also offers discounts, providing up to £3,750 off the Ioniq 5 and £1,500 off other models. The grant applies at the point of sale at all UK dealerships, and Hyundai offers an additional £500 summer bonus on certain cars until 31 August 2025.
As the EV market evolves, it's clear that manufacturers are proactively introducing their own grants and price cuts to complement the government’s ECG, enabling immediate discounts and immediate buyer benefits. This collaboration between the government and manufacturers is intended to make electric vehicles more accessible and affordable, thereby accelerating the adoption of EVs in the UK.
- With the UK government's Electric Car Grant (ECG), owning an electric vehicle (EV) is becoming more economical, as several manufacturers offer attractive discounts to boost their EV sales.
- Alfa Romeo has joined the EV discount trend, offering a £1,500 discount on its Junior Elettrica compact SUV, making the starting price of the Pure model £32,405.
- Chinese brand Great Wall Motor (GWM) is offering a £3,750 'Green Grant' on the entire GWM ORA 03 range, making the entry-level ORA 03 PURE the cheapest electric hatchback in the UK at £21,245 OTR.
- Leapmotor has reduced prices by around 10% on all-electric models, resulting in a £1,500 price reduction on the diminutive T03 city car, now priced at £14,495.
- MG Motor UK provides a £1,500 grant for private buyers on the MG4 EV and MG5 EV models, and aims to work constructively with the government to increase the sale of electric vehicles further.
- Hyundai offers up to £3,750 off the Ioniq 5 and £1,500 off other models, providing an additional £500 summer bonus on certain cars until 31 August 2025.
- As the electric vehicle market matures, manufacturers are proactively introducing their own grants and price cuts to complement the government’s ECG, making electric vehicles more accessible and affordable for buyers in the UK.
