Assessment of Swatch Moonshine Gold: Snoopy MoonSwatch Priced at $450 - Worth the Investment?
Introducing the Swatch Mission to Earthphase Moonshine Gold: A Playful Tribute to Space Exploration
On August 9, 2025, Swatch and Omega unveiled the Swatch Mission to Earthphase Moonshine Gold, a limited-edition collaboration that pays homage to space exploration with a unique twist - Snoopy and Woodstock on the moon.
This quartz chronograph features both moon phase and Earth phase indicators, housed within a 42mm navy Bioceramic case adorned with gold accents inspired by Omega’s Moonshine Gold.
Key Design and Technical Features
The navy Bioceramic case, crown, pushers, and loop give the watch a premium feel, while the box-shaped biosourced glass bears an engraved "S" for Swatch. The dial boasts a white opaline base with logos for OMEGA X Swatch, Speedmaster, and MoonSwatch, as well as recessed subdials for the chronograph seconds, moon phase at 2 o’clock, and Earth phase at 10 o’clock.
The moon phase is coated in Moonshine Gold with detailed crater patterns, and the Earth phase shows the Earth in sparkly dark blue with UV ink oceans. Snoopy and Woodstock are prominently placed on the dial in classic Charles Schulz style, adding narrative character rather than mere decoration.
The quartz movement ensures good accuracy and smooth chronograph pusher operation, enabling the moon phase and Earth phase complications at an accessible price. Hour markers and hands are coated with Grade A Super-LumiNova (green emission), with additional UV-reactive ink elements emitting blue light under blacklight, providing dual-level illumination for both function and character.
Performance and Value Notes
The Swatch Mission to Earthphase Moonshine Gold is regarded as the most technically ambitious entry in the MoonSwatch line due to its dual astronomical complications. The Earth phase dial uniquely displays Earth as viewed from the lunar surface, rotating inversely relative to the moon phase, educating wearers on celestial mechanics in a playful way.
The quartz movement maintains good accuracy and smooth chronograph pusher operation with distinct tactile feedback. Despite its quartz nature, the watch achieves a rare blend of functionality and storytelling at a mid-$400 price point, making it unique among horological collaborations.
The watch’s relatively thick profile (13.75mm) may limit wear under tight cuffs, and its limited water resistance restricts aquatic use. The dial’s layout is somewhat crowded due to three subdials, but this is balanced against the detailed storytelling design featuring Snoopy and Woodstock.
A Sustainable Choice
The VELCRO strap is simpler to produce and replace, making it environmentally friendly. The navy bioceramic case gives the watch more visual weight and reduces the overall carbon footprint compared to standard plastic cases.
Limited Availability
Initially priced at $400, the watch is a one-day-only limited edition sold at select Swatch boutiques, limited to one watch per person per store on August 9, 2025.
In summary, the Swatch Mission to Earthphase Moonshine Gold is a thoughtfully designed, limited edition quartz chronograph that stands out for combining playful character storytelling with serious astronomical complications, premium Moonshine Gold accents, and quality finishing, all at a competitive price within the entry-level luxury watch segment.
- The Swatch Mission to Earthphase Moonshine Gold is a limited-edition collaboration between Swatch and Omega, a playful tribute to space exploration, featuring guides on celestial mechanics.
- The watch is not just an accessory but a unique lifestyle statement, blending innovation in both design and technology, with fashion-and-beauty elements in the form of Snoopy and Woodstock.
- The technology featured in this watch, such as the earth phase dial showing the Earth as viewed from the moon, provides entertainment through education, making it a memorable piece in the world of pop-culture.
- Celebrities and enthusiasts alike will appreciate the limited availability of the Swatch Mission to Earthphase Moonshine Gold, which adds to its exclusivity and appeal.
- This watch, praised for its sustainable materials like navy bioceramic and VELCRO strap, is not just a fashion statement but a responsible choice for those who care about the environment.
