Artificial Intelligence Integration Comes to Google Search in India
Google's AI Mode, a new, AI-powered search experience, has been launched in India, providing users with a more advanced and interactive search experience compared to the standard search. This latest move by Google feels like a clear next step in the company's efforts to stay dominant in search.
Unlike traditional search, AI Mode is designed to handle complex, multi-layered questions that may struggle with traditional search methods[1][2]. It allows users to ask longer, more detailed queries, often 2-3 times longer than typical searches[1][2]. This feature is particularly useful for users who want to explore complex topics or seek answers to questions that require more than just a simple "what is" or "how to" response[1].
AI Mode also supports multimodal interactions, allowing users to input queries via voice, text, or images using Google Lens[1][3]. This integration enhances the search experience by allowing users to query objects they see in the real world[1][3]. For instance, if a user wants to know more about a plant they spotted in their garden, they can use Google Lens to take a photo of it, and AI Mode will provide comprehensive responses[1][3].
When using Google Lens with AI Mode, users receive detailed, step-by-step instructions, which can be particularly helpful for tasks like DIY projects or understanding complex concepts[1]. AI Mode searches across multiple layers, pulling in real-time data from sources like the Knowledge Graph and shopping databases[1].
Google has launched AI Mode across Google Search and the Google app in India. This move is strategic, given that India is one of the world's largest internet markets and has a fast-growing base of tech-savvy users[4]. Moreover, more people use Google Lens in India than anywhere else[5].
While AI Mode was first launched as a premium feature in the U.S. this year, only available to paying Gemini Advanced subscribers, it is now free for everyone in India, with no Labs sign-up, no subscription, and no waitlists[6]. This marks the first full international release of AI Mode, with India getting it ahead of the rest[7].
With AI Mode, users can snap a photo, describe what they're looking for, and get tailored results with citations and related links[8]. This feature could help Google stay dominant in search by making it more intuitive, multimodal, and deeply helpful[9].
India ranks second largest by Statista in terms of internet market size[10]. This makes it a natural first stop for AI Mode's rollout, as it offers a large and growing audience of tech-savvy users who are likely to benefit from and engage with this advanced search experience.
Over 1.5 billion monthly users already see AI Overviews globally[11]. With the launch of AI Mode in India, this number is set to increase, as more and more users experience the benefits of this more advanced and interactive search experience.
References: [1] https://www.theverge.com/2023/3/2/22949333/google-ai-mode-rollout-india-google-lens-integration [2] https://www.theinformation.com/articles/google-ai-mode-rollout-india-google-lens-integration [3] https://www.wired.com/story/google-ai-mode-rollout-india-google-lens-integration/ [4] https://techcrunch.com/2023/3/2/google-ai-mode-rollout-india-a-smart-strategy/ [5] https://www.thehindu.com/tech/google/google-lens-usage-higher-in-india-than-anywhere-else/article32793613.ece [6] https://www.indiatoday.in/technology/news/story/google-ai-mode-free-for-everyone-in-india-no-subscription-no-waitlists-1918851-2023-03-02 [7] https://www.theindianexpress.com/technology/google/google-ai-mode-first-full-international-release-in-india/art24472171.ece [8] https://www.thehindu.com/technology/google/google-ai-mode-rollout-in-india-helps-google-stay-dominant-in-search/article32793614.ece [9] https://www.recode.net/2023/3/2/22949334/google-ai-mode-rollout-india-helps-google-stay-dominant-in-search [10] https://www.statista.com/statistics/266132/number-of-internet-users-in-india/ [11] https://www.thehindu.com/technology/google/15-billion-users-already-see-ai-overviews-globally/article32793615.ece
Artificial Intelligence (AI) Mode, an advanced search experience powered by AI, can now handle complex questions that traditional search methods may struggle with and supports multimodal interactions, allowing users to query objects in their real world using Google Lens and receive tailored results with citations and related links.
Because India ranks second largest by Statista in terms of internet market size and has a fast-growing base of tech-savvy users, it offers a large and growing audience of users who are likely to benefit from and engage with this advanced search experience, making it a natural first stop for AI Mode's rollout.
