Approximately one-third of parents in Kuban limit their children's smartphone usage, according to MTS and Avito analysts.
In the bustling city of Krasnodar, a joint study by digital ecosystem MTS and online platform Avito has revealed some interesting insights into the digital habits of children and the role of parental guidance.
According to the study, children in Krasnodar spend a significant portion of their time on various online platforms. Video hosting services claim the largest share (45%), followed by short video services (28%), gaming platforms and online games (24%), messengers (25%), and social networks (22%). Other popular activities include online cinemas (12%), online shopping platforms like marketplaces and classifieds (11%), and music streaming services (3%).
While a quarter of Krasnodar parents trust their children to regulate their own time independently online, nearly a third limit both the time and content used on smartphones by their children. The study found that parents generally allow their children to actively use digital platforms starting at around 10 years old, with older parents setting a higher acceptable age.
The study also highlighted the common safety rules taught by parents in Krasnodar. The most prevalent rule is to keep personal information private, instructing children not to give out full names, home addresses, school names, phone numbers, or family details in chats, on games, or in profiles because that information can be used to locate or contact them offline.
Other crucial rules include being careful with strangers and new contacts, using privacy and account settings, not sharing passwords and protecting devices, thinking before posting, being cautious with downloads, links, and unknown apps, reporting and saving evidence, setting limits on screen time and device use, and respecting laws and social norms.
Creating strong passwords and enabling two-factor authentication (35%) is another safety rule taught by parents in Krasnodar. Not to click on suspicious links (69%) and not to share account access (66%) are also common safety rules.
When making online transactions, parents teach their children not to agree to switch to another messenger (59%). Not to pay in advance or send money directly to the seller's card (54%) is another safety rule. Parents in Krasnodar also teach their children to buy goods or order services only on verified platforms (24%).
The majority of parents (64%) in Krasnodar start teaching their children the basics of safe online behavior as soon as their child gets their first smartphone. Interestingly, only 6% of parents do not limit their children's time on smartphones.
By following these rules and guidelines, parents in Krasnodar are equipping their children with the necessary skills to navigate the digital world safely and responsibly. These rules reflect international best-practice advice for child online safety, adapted to local concerns such as reputational risk, scams, and legal sensitivity about certain content.
If you're a parent in Krasnodar looking for age-tailored checklists or example scripts to talk to your children about online safety, feel free to reach out for additional resources. On average, children in Krasnodar spend around three hours a day on online platforms, making it crucial for parents to be proactive in teaching them how to stay safe online.
Children in Krasnodar not only engage in video hosting services, short video services, gaming, messaging, and social networks, but also utilize online cinemas, shopping platforms, and music streaming services. To ensure a safe digital environment, parents in Krasnodar teach their children crucial rules such as keeping personal information private, using strong passwords, being cautious with strangers and new contacts, thinking before posting, and following best-practice advice for child online safety.
