Apple's Siri Delayed Until 2026 Amid AI Feature Criticism
Apple's AI-powered Siri has hit roadblocks, leading to a potential delay until 2026. Meanwhile, some Apple Intelligence features are live, but the company has faced criticism over misleading advertising claims.
Apple has been promoting its Apple Intelligence features, including priority notifications and ChatGPT integration. However, it has removed claims like 'sofort verfügbar' (immediately available) and 'available now' from its website following investigations by the National Advertising Division (NAD) in the US. The NAD concluded that Apple misled consumers about the immediate availability of these AI features.
Despite some features being live, others like enhanced Siri are still missing. Apple's decision to remove the 'available now' claim suggests it is relying on the promise of future AI features to drive sales. The challenges faced by Apple in introducing these AI features highlight the complexity of integrating AI into consumer products. The currently available AI features have not impressed customers and have faced setbacks.
Apple's Siri and Apple Intelligence AI features face delays and criticism. The company has removed misleading advertising claims following investigations. It might benefit from the NAD's recommendation to reduce advertising until AI features are fully developed.
