Apple's iPhone Air Brings eSIM to China, Exclusive to Major Carriers
Apple's upcoming iPhone 15 Air is set to launch in China next month, exclusively through China Mobile, China Unicom, and China Telecom business outlets. The device will be a contract model, with no universal version across all three carriers. Meanwhile, major Chinese smartphone manufacturers are trialling eSIM technology on their top models, awaiting regulatory approval for full-scale rollout.
The iPhone 15 Air's standout feature is its use of eSIM technology. Apple's move to this technology could be a strategy to minimise operational risks linked to mobile number portability. However, it's important to note that the eSIM functionality in the iPhone 15 Air may not support free switching between carriers.
Regulatory approval for eSIM technology in China is primarily handled by the Ministry of Industry and Information Technology (MIIT), along with the three state mobile carriers. These authorities will play a crucial role in the full rollout of eSIM services on smartphones from Chinese manufacturers.
The iPhone 15 Air's launch in China next month will introduce eSIM technology to the market, pending regulatory approval. While it offers exclusive contracts with the major carriers, free carrier switching may not be supported. The success of this launch will depend on the regulatory approval process and consumer acceptance of eSIM technology.