Airtel Offers a Complimentary One-Year Access to Perplexity Pro AI for Its Customers
In a groundbreaking move, telecom giant Airtel has announced a partnership with Perplexity Pro, an advanced AI-powered search and answer engine. This collaboration aims to provide Airtel's 360 million mobile, Wi-Fi, and DTH customers with a free one-year subscription to Perplexity Pro, transforming their search and research experience with AI-driven precision and ease.
Perplexity Pro stands out as an AI-powered answer engine, offering real-time, accurate, and deeply researched responses in a conversational format. The key functionalities and features of Perplexity Pro include:
1. **More Daily Searches:** Allowing a higher daily quota of AI-powered search queries compared to the free version, catering to professionals and heavy users. 2. **Access to Advanced AI Models:** Users can access cutting-edge AI models like GPT-4.1 and Claude, offering more powerful and nuanced responses to complex queries. 3. **Model Selector:** Pro users can choose between different AI models when submitting searches, allowing control and flexibility over the type and style of responses received. 4. **Deep Research Capabilities:** Perplexity Pro supports detailed investigation of topics by scouring quality sources like medical journals, blogs, and websites to provide comprehensive answers with citations for transparency and verification. 5. **Conversational Interaction:** Users engage in a natural conversational manner with AI that remembers the context of previous queries, enabling follow-up questions and a seamless dialogue experience. 6. **File Upload and Analysis:** Pro subscribers can upload various file types—PDFs, CSVs, audio, video, images—and analyze their content using advanced AI, expanding utility beyond simple text queries. 7. **Image Generation:** The platform can create images based on user input, enhancing creative and professional workflows. 8. **Perplexity Labs:** A unique feature for bringing ideas to life, allowing users to experiment and develop innovative solutions or concepts interactively.
The annual subscription of Perplexity Pro is valued globally at around INR 17,000. However, Airtel is offering it free for 12 months to its customers. Users can activate this subscription via the Airtel Thanks app.
This partnership marks Perplexity's first collaboration with an Indian telecom company and signifies a shift in how telecom providers are leveraging AI to deliver value beyond data and calls. As user adoption of such tools grows, this partnership could set a precedent for future collaborations between telecom providers and AI platforms.
Airtel's offering of Perplexity Pro is part of a broader effort to enrich its digital services portfolio, provide tools that support productivity and learning, and differentiate itself from competitors in India's telecom market. By bundling a productivity-centric AI subscription, Airtel is aligning itself with the evolving digital habits of its users.
The partnership between Airtel and Perplexity Pro could lead to deeper integrations, new bundles, and wider access to AI-driven capabilities in India's digital landscape. As AI-powered platforms become key differentiators in telecom service offerings, this partnership underscores the growing importance of AI in everyday life.
To claim the Perplexity Pro offer, users must verify their eligibility and follow the provided link to create or link their Perplexity account. Once redeemed, the free subscription is valid for 12 months at no cost. Users can navigate to the "Discover Airtel" or "Rewards" section in the Airtel Thanks app to find the Perplexity Pro offer.
Perplexity Pro's advanced AI models like GPT-4.1 and Claude, accessible through the partnership with Airtel, offer more powerful and nuanced responses to complex queries. This collaboration could lead to deeper integrations, new bundles, and wider access to AI-driven capabilities in India's digital landscape, underscoring the growing importance of technology in shaping everyday experiences and telecom services.
