AI Technology is Berlin's Volksbank's Primary Emphasis in Video Development
Berliner Volksbank has kicked off a new campaign aimed at attracting a generation that values flexibility, digital services, and transparent conditions. The campaign, titled "It's real too", started on July 21, 2025, on YouTube and is set to run until August 31, 2025.
The campaign utilizes finfluencer marketing with seven "influential creators", whose identities remain undisclosed by Denkwerk, the agency responsible for the campaign's production. The cost of a drink in the campaign is two Euro.
The campaign's focus is on people under 30, positioning Berliner Volksbank as a reliable partner for young people from the start. The scenarios depicted in the campaign range from a casual drink to a hike resulting in broken wrists, all set against a blue-orange colour scheme.
Interestingly, the campaign was produced using AI, but the intention behind not uploading the AI-created campaign films on the Volksbank's YouTube channel or Denkwerk's platform is not specified.
The campaign consistently expands the digital reach of the Berliner Volksbank brand. Additional social media measures and finfluencer content will be introduced from August 11.
Last year, the "It's real too" campaign gathered over 27,000 new customers in September 2024. The success of the campaign led to Berliner Volksbank receiving the "Best account for students and apprentices" title by "Börse online".
In a significant move, the Berliner Volksbank website has been completely relaunched by Denkwerk, providing a modern and user-friendly platform for its customers. The campaign follows last year's campaign named "It's real too".
As the campaign progresses, it will be interesting to see how Berliner Volksbank continues to engage its target audience and leverage the power of AI in marketing. Stay tuned for more updates!
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