AI Search Thrives on Desktop, Marketers Must Adapt Strategies
AI search is thriving, particularly on desktop, with over 90% of referrals coming from this platform. Semrush, committed to quality marketing coverage, reveals that AI search engines like ChatGPT, Perplexity.ai, Bing, and Google Gemini predominantly send desktop referrals.
Desktop users tend to rely more on traditional search engines for detailed searches and verification, with AI tools like ChatGPT.com, Perplexity.ai, Bing, and Google Gemini being used for initial queries. This behavior results in a higher percentage of desktop referrals from these AI search engines. However, AI overviews appear more frequently and have greater format variability on mobile for ecommerce queries, suggesting a growing mobile usage.
Marketers should design AI strategies with device context in mind, not just keywords. This approach ensures that AI search is effectively targeted and reaches the right audience, regardless of whether they're using desktop or mobile devices.
AI search is booming, with desktop being the primary platform for AI search engines like ChatGPT, Perplexity.ai, Bing, and Google Gemini. Marketers should consider device context in their AI strategies to maximize the reach and impact of AI search.
