AI-Generated Chair Marks Milestone in DeepMind, Ross Lovegrove Collaboration
A groundbreaking collaboration between Facebook's DeepMind and renowned designer Ross Lovegrove has resulted in an AI-generated chair design. The project, a first of its kind, saw the creation of a physical chair using metal 3D printing, marking a significant milestone in AI-assisted design.
The journey began with the Gemini App, which allowed users to generate and edit images. Lovegrove Studio, led by Ross Lovegrove himself, partnered with DeepMind to explore AI collaboration in design. The studio worked to decode Lovegrove's design lexicon, guiding the AI model's output effectively.
The team engaged in a dialogue, refining prompts based on the model's responses. This iterative process led to the creation of a fine-tuned model using Gemini and DeepMind's generative image technology. The model was designed to act as a prototyping tool, offering new design directions while staying true to Lovegrove's unique style.
To achieve this, the studio curated a high-quality dataset of Lovegrove's sketches. This was used to fine-tune the text-to-image model, Imagen, capturing the nuances of his design language. The project aimed to use generative AI to complete a design project from initial concept to final, physical product, with a chair serving as the design challenge.
The collaborative process resulted in an AI-generated chair design that Lovegrove Studio considered an authentic extension of their work. The physical version of the AI-generated chair was created using metal 3D printing, marking a significant step forward in AI-assisted design. This project demonstrates the potential of AI as a tool for creatives, supporting the design process and pushing the boundaries of what's possible.
