AI-driven Web3 identity system debuted by Matchain and DataCurve
MatchAI, a groundbreaking AI infrastructure platform developed by Matchain in collaboration with DataCurve Inc., is set to revolutionize the way fans engage with their favourite sports, media, and entertainment. By creating a living ecosystem between athletes and their most passionate fans, MatchAI uses real-time data, contextual AI, and authenticated relationships anchored on a secure, decentralized identity system on-chain.
At the heart of this transformation is MatchID, a core system that combines on-chain fan identity with a signal graph that tracks fan behaviour and preferences. This system enables hyper-personalized engagement through dynamic, evolving smart profiles (known as AURA™ smart profiles) for both fans and athletes. By anchoring verified identities on-chain, MatchID helps establish trust and opens direct communication channels between athletes and fans, allowing for deeper data collection and a better understanding of both parties.
MatchAI and MatchID offer a range of fan engagement capabilities, including:
- Gamified experiences: Interactive challenges, rewards, and milestones that enhance fan participation and community building
- AI-personalized journeys: Delivering custom content, offers, and experiences tailored to fan context and preferences in real time
The global application of MatchAI and MatchID is demonstrated by their integration with high-profile partners like Paris Saint-Germain (PSG), a leading global football club. This collaboration demonstrates MatchAI’s capacity to support major sports organizations in offering innovative, AI-driven fan engagement solutions, leveraging blockchain-verified fan identities and data-driven, personalized interaction layers.
Live feedback loops and analytics in MatchHUB will refine the user experience, creating dynamic community interactions. The deployment of MatchAI with partners such as PSG exemplifies how these technologies enable unique, data-enriched, and interactive experiences that deepen fan loyalty and participation in sports and entertainment worldwide.
In the fourth quarter of 2025, developer tools and software development kits (SDKs) will be released via MatchHUB, inviting broader participation from creators, developers, and brands. The initiative will debut publicly through upcoming PSG campaigns, marking a significant step forward in the future of fan engagement.
[1] Matchain. (n.d.). Matchain and DataCurve Announce MatchAI, an AI Infrastructure Platform for Web3 Identity and Fan Engagement. Retrieved from https://matchain.io/blog/matchain-and-datacurve-announce-matchai/
[2] Matchain. (n.d.). MatchID: The Decentralized Identity Service for Fans. Retrieved from https://matchain.io/matchid/
[3] Matchain. (n.d.). AURA™ Smart Profiles: Personalized Fan and Player Profiles. Retrieved from https://matchain.io/aura-smart-profiles/
[4] Paris Saint-Germain. (n.d.). Paris Saint-Germain and Matchain Announce Strategic Partnership. Retrieved from https://www.psg.fr/en/news/paris-saint-germain-and-matchain-announce-strategic-partnership
- The live feed within MatchHUB will continually refine the user experience, allowing for dynamic community interactions in real time.
- MatchAI's integration with artificial-intelligence technology creates tailored, AI-personalized journeys for sports, media, and entertainment fans, enhancing their engagement.
- In the sports industry, MatchAI's collaboration with Paris Saint-Germain showcases the potential of football events to offer groundbreaking, AI-driven fan engagement solutions enabled by blockchain-verified fan identities and data-driven, personalized interaction layers.
