Adlook & smartclip Revolutionize CTV Advertising in Europe
Adlook and smartclip have joined forces to revolutionize connected TV (CTV) advertising. The partnership, announced on September 30, 2025, brings together Adlook's AI-powered brand growth platform with smartclip's broadcaster-led supply-side platform (SSP), smartx.
The collaboration opens up new avenues for advertisers. They can now leverage Adlook's attention measurement and sustainability-focused solutions on smartclip's extensive CTV, addressable TV (ATV), and digital video inventory across Europe.
Gloria Eichler, smartclip's Chief Product Officer, sees this integration as a way to broaden buy-side opportunities while respecting publisher signals. Viktor Zawadzki, VP Platform Partnerships at Adlook, emphasizes the importance of AI-powered, privacy-first solutions for CTV advertising in this partnership.
Through this integration, advertisers and agencies using Adlook can now reach their target audiences more precisely on CTV and monitor results via transparent reporting. The partnership between Adlook and smartclip is set to enhance the CTV advertising landscape in Europe.
