Adjustments to product advertisements at Otto now include focusing on specific keywords
Otto Advertising, a division of OTTO Media GmbH, is making strides in targeted promotion and strategic campaign planning with the implementation of keyword targeting for product ads. This approach aims to deliver relevant ads to users based on their search behaviour on otto.de and the Otto app.
Sabine Jünger, Vice President of Otto Advertising, claims that keyword targeting can boost Return on Advertising Spent (ROAS) by 120% and increase Click-Through-Rate (CTR) by 50%. Alexander Vogel, Senior Marketplace Manager at Snocks, finds the precisely placeable advertising medium beneficial for strategically entering new product segments.
When customers search for corresponding products on Otto.de or the Otto app, these targeted ads are preferentially displayed in the result lists. This targeted promotion is expected to help customers find desired products faster and improve campaign effectiveness.
Manual keyword targeting provides partners with another strong option to boost the sell-through of their assortments. Partners of Otto Advertising can book Sponsored Product Ads targeted at specific keywords. This strategic approach is seen as a valuable tool for strategically promoting specific products and entering new product segments.
The Remazing Group, an agency alliance, believes that keyword targeting from Otto Advertising can help them support their customers more effectively in their marketing strategies. They also expect optimized campaign performance and improved goal achievement from this targeted approach.
Snocks, a sock provider sold through Otto, finds value in the targeted promotion of specific products through keyword targeting. Similarly, Philipp Merkel from the Remazing Group expects optimized campaign performance and improved goal achievement from this strategic approach.
However, direct, public case studies or specific partner names with Keyword-Targeting successes at Otto Advertising are seldom found. Companies using the service are typically from the E-Commerce sector, such as fashion, electronics, and furniture retailers, but concrete names are usually not disclosed.
If you're interested in individual, current partner experiences with Keyword-Targeting at Otto Advertising, the best source of information is a direct contact with OTTO Media. They can provide anonymized case studies or references upon request. Alternatively, you can contact advertising agencies that regularly work with Otto Advertising, as they might have experience and insights to share.
Online research, networking in Fachforen, LinkedIn groups, or at marketing events can also provide valuable insights into other partners' experiences with keyword targeting at Otto Advertising. However, public, central lists of successful test runs by partners using keyword targeting with Otto Advertising are not available.
In summary, the best approach for gathering information about partner experiences with keyword targeting at Otto Advertising is to establish a direct contact with OTTO Media or advertising agencies that regularly work with the platform. These parties can, subject to confidentiality agreements, provide insights into successful campaigns and test runs.
If you're interested in a specific industry or product category, public information may be limited, but feel free to reach out if you need more details!
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