Ad Alliance Welcomes Amazon Vet Christian Bachert for TV's Future
Ad Alliance Germany has welcomed Christian Bachert, 41, from Amazon Online Germany. Bachert, who was previously Senior Agency Development Manager at Amazon, will now report directly to Michael Dorn at Ad Alliance. He brings over 15 years of experience in media agencies and broadcasters.
Bachert's career began in 2007 as a TV Planner at Omnicom Media Group. He later held various leadership roles at OMD Düsseldorf and Mediaplus. In June 2022, he joined Amazon and has now returned to the broadcast industry with Ad Alliance.
Ad Alliance launched its new TKP-based billing model, Contact+ TV, in March. Bachert's role will involve shaping the transformation of linear television towards a convergent future, reflecting the evolving media landscape.
Christian Bachert's appointment at Ad Alliance Germany signals a strategic move for the company as it continues to adapt to the changing media environment. His extensive experience in media agencies and broadcasters will be invaluable in driving the convergence of linear television.
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